About Us

Frontier Agencies provides a highly skilled and professional sales agency service to some of Australia’s leading brands in the fishing and outdoor leisure industries. While these industries are where our business began, as we grow, we are constantly searching for new brands and category areas that align with our business model.

For our wholesale customers, we offer the opportunity to take advantage of an established fishing and outdoor retail client base that includes New South Wales, Australian Capital Territory, Queensland, Victoria and the Northern Territory. This extensive area coverage also provides opportunities to enter other retail environments within our territory.

We realise the importance of building long-lasting relationships with both our wholesale and retail customers and believe this is critical to our ongoing success. Within our service territory, we have over 300 retail stores with which we have already developed strong relationships with. As a wholesaler, the strength of our retail relationships provides you with a distinct advantage in obtaining shelf space for your products.

Strong sales and negotiation skills are central to our service offering and we continually review the way we operate to ensure that we use technology to complement these core skills and provide a superior service to our customers.

As part of our sales agency service, we also offer the opportunity for involvement in trade shows, retailer advertising catalogues and access to retail buying groups.

We realise that your business is unique and may have different needs to our other customers. That’s why we’ll work with you to ensure we can provide a service that will satisfy your individual requirements.

Our brands

Frontier Agencies represent some of Australia’s leading outdoor leisure brands, including Jarvis Walker, Jarvis Marine, Watersnake, River 2 Sea, Shogun Australia, Hunters Element, Hi Tech Illumination, Keitech Australia, Hook’em Fishing, Quantum and Fin-Nor.

Our people

The directors of Frontier Agencies are Travis Soulsby, Damian Grieve and Chris Cromie. Combined they have over 30 years’ professional sales experience in business-to-business sales environments. They believe it is important to become experts on the products they represent and hold a wealth of knowledge about the wholesale and retail environments.

Supported by staff within their territory Travis, Damian and Chris take the lead in servicing their customers and doing what they are passionate about and what they do best—building relationships and selling.

Contact us

Contact us for more information about how Frontier Agencies can help your business.